Election 1: Tell majorities across the country (between New York and California) that they are a bunch of racist misogynists who are overloaded with unearned privileges and who stupidly vote against their own interest. Repeat daily. Then run your candidate against the lunatic and see who wins.
Election 2: Consider loss of Election 1 as proof positive that everyone between New York and California is a racist misogynist overloaded with unearned privileges who stupidly votes against their own interest. With your confirmation bias now reaffirmed, repeat same messaging from Election 1, only louder. Then run your candidate against the lunatic and see who wins.
* I hope that this small instruction manual will be of special value to my friends abroad, who have expressed some consternation about how Trump could win and possibly win again.